Basic Print Requirement
- All Impact ads are CMYK and require a press resolution of 300 pixels per inch. Any graphics should be at least 255 pixels per inch at final size with 300 pixels per inch being optimum.
- Rich Black build is 60C - 40M - 30Y - 100K.
- Please use this mix for large black areas only - do not use it or the "Registration" swatch for body text, bullet points, etc.
- Only the cover may bleed.
- Press resolution (300ppi) pdfs are preferred, but we can accept .jpg, .eps and .tiff file submissions.
Impact Ad Sizes
7.5" width x 10" height
Maximum coupon size* of 7.5" width x 2.5" height on top or bottom of ad.
7.5" width x 4.875" height
Maximum coupon size* of 7.5" width x 1.5" height on top or bottom of ad, OR 2.5" width x 4.875" height on left or right side of ad.
3.66" width x 4.875" height
Maximum coupon size* of 3.66" width by 1.5" height on top or bottom of ad.
Cover (with bleed)
Final trim size is 8.375" width by 10.875" height. You must add a 1/8" bleed on all four sides. WE REQUIRE 2" height (from the trim line) AT THE TOP OF E COVER FOR OUR MASTHEAD. Please make sure that your design fades into or has a plain background in that area.
Cover (without bleed)
7.5" width x 8.3" height
7.5" width x 7.5" height
*Larger coupon space usage or alternate positioning on the ad must have prior approval.